NOJI was founded in 2025 on the belief that design is not only about solving problems, but about shaping how we feel in the spaces we inhabit.​ The name NOJI, drawn from the Japanese characters 野路 meaning “field path” or “wild road,” reflects this philosophy. Just as a path through an open landscape invites pause and awareness, NOJI’s objects are intended to open space in daily life, for reflection, care, and deeper connection.

 

Each piece is designed as both tool and artwork, quietly minimal, tactile in presence, and made to heighten the sensory moments of everyday life. Through considered materials and thoughtful construction, NOJI creates objects that foster awareness and restore attention. Rather than chasing convenience, the studio celebrates slowness, simplicity, and sincerity, designing not for efficiency, but for enrichment, curiosity, and a quiet sense of wellbeing in the ordinary.

 

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In its first chapter, the studio works in small production runs, embracing limitation as a form of focus. This scale allows NOJI to remain agile and deeply intentional with every launch, ensuring each release reflects the same care, precision, and quiet purpose as the objects themselves.